These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and where visitors have come to the website from and the pages they have visited.

If you have enabled personalisation on your Google account, Google will be able to prepare data models and reports on website habits, which show for instance on which device you have clicked on an advertisement and on which device any eventual purchase took place.

We intend to use Google Signals to better understand how users engage with our sites, across different devices. It will allow us to see more accurate data on users that have ads personalisation turned on, both on how many users are on our site, and more information including cross-device behaviour, demographics and interests. When it is activated, Google Signals enables remarketing (also known as retargeting) campaigns to work across a person’s multiple devices.

Users can opt-out of Google Analytics Advertising Features through their Google Ads SettingsGoogle Analtyics Opt-Out Browser Add-on, and the NAI’s consumer opt-out.

For more information, see Google Privacy Controls.